FM78.tv is a production company dedicated to bringing top-notch professional content directly to you via the Internet.
We are one of the groups that are committed to changing the Entertainment landscape. The bottom of the distribution pyramid has dropped out with the advent of the Internet. Content creators in all aspects of entertainment can now bring their work directly to you. There's a Creative Revolution coming.
FM78.tv is Justine Bateman, Jill Kushner, Peter Murrieta, and Alan Sereboff.
The Internet will soon be the ONLY point of distribution for TV and Film. We will provide professional, creative content for the occasion.
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FM78.tv had a great time at Digitas' Digital Content New Fronts in NYC June 4. They were spotlighted in the "Ones to Watch" segment of the presentation.
| | FM78.tv's "PSA" was Directed by Justine Bateman, Written by Justine Bateman and Jill Kushner, Produced by Justine Bateman, Jill Kushner, Alan Sereboff, and Peter Murrieta. Actors: Justine Bateman, Jeff Garlin, Buck Henry, Wallace Langham, and Judd Nelson. Cinematographer: Mark Williams, Assis Camera: Bryan Olinger, Video Assis: Kathleen Corcoran, Sound: Dan Cook, Editor: Steven Meiers, Post Video: Laura Jans-Lezig, John Ryan, and Ben Bernard
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Justine Bateman represented FM78.tv and spoke on the DIGITAS Panel at the Cannes Lions International Advertising Festival June 21-27, 2009 in Cannes, France.
| | FM78.tv has teamed up with Troy Hitch and Matt Bledsoe
of Big Fat Brain for the viral campaign for FM78.tv's production,
CANDY INC. Big Fat Brain is the group behind the Streamy-Nominated and Webby-Award winning YOU SUCK AT PHOTOSHOP and the mind-blowing follow-up, SN4TCHBUCKL3R.
Part of the viral campaign will be accessible only through the "Insider
E-mails" sent to those users who sign up on our mailing list.
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The entire entertainment world is changing. Technological advances and the subsequent dissolution of the customary distribution model have set this sector’s business grid into chaos. The music business was the first to react to this change and now the TV and Film world is following the same path.
This is bad news for Entertainment’s corporate establishment, but very good news for content creators. These corporations have vertically and horizontally consolidated to such an extent that now far less content is made for fewer outlets. At the same time, the bottom of the distribution pyramid has dropped out and the companies have, for the first time, lost their grip on distribution control. This dramatic shift creates a vast frontier within which content creators may control their own work. The content can now be made without the often stifling executive notes and changes requested of our work that have become the norm in corporate entertainment.
At FM78.tv we also recognize that ALL TV and Film distribution will be through the Internet exclusively in short order. We therefore see no sense in wasting time before getting high-quality professional content on-line. We have seen user content and we have seen professionals doing user content, but we are focused on bringing the high level of professional entertainment we have been doing our entire careers straight to the Net.
Our business model is simple: write the best possible scripts, rewrite them, then cast the best actors you can find, assemble the most talent crew available, pay union rates across the board, film the project, pay pointed attention in post production, do as much press as possible (both traditional and non-traditional) across all platforms for the launch, and then get it seen by as many viewers as possible. Basically, we do not believe in doing a lower level of work for the Internet than what we have always done in “Old Media”. We believe in working at this high-quality level no matter the distribution platform.
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